PPC Specialist

Lisbon, Portugal
Senior (4-6 Years)
Hybrid
English Required Not Accepting Candidates Living Abroad

PPC Specialist (m/f/d)

About the client and the project

Privacy-tech company operating globally, with a presence in Lisbon. The role sits within a growing marketing team focused on paid growth across global markets, using a consent management platform as the core product. The team works cross-functionally with product, web development, content, and data functions to drive performance marketing results.

What you will do

  • Own and optimize paid ad campaigns for an assigned regional market, focusing on Google Ads (Search, DemandGen, YouTube).
  • Activate campaigns across a broader platform mix (Microsoft Ads, Meta, LinkedIn, Taboola, ChatGPT Ads), collaborating with senior team members on platforms outside core expertise.
  • Manage campaign budgets and pacing against CPA and ROI targets for the assigned market.
  • Build and maintain keyword structures, ad copy, targeting, and audience strategies.
  • Plan and execute A/B tests across ads and landing pages, turning results into actionable improvements.
  • Use conversion tracking and tagging fundamentals (GA4, GTM) to validate campaign performance.
  • Collaborate with data, content, and web development teams to improve funnel performance.

Must-have skills

  • Paid search campaign management — 2+ years
  • Google Ads (Search, DemandGen, YouTube)
  • Working knowledge of GA4 and GTM
  • Intermediate to advanced Excel/Google Sheets
  • English B2

Nice to have

  • Working exposure to Microsoft Ads, Meta, LinkedIn, Taboola, or ChatGPT Ads
  • Experience in B2B SaaS
  • Additional languages

Location and work model

  • Hybrid (2 days/week in the office, Lisboa)

Why KWAN

At KWAN, your career is bigger than one project. You join a real team, on a long-term project, at a company where technology is the business. And when you are ready for something new — a new stack, a new industry, a bigger role — we find that next step with you, without you having to start over somewhere else.

From day one you have a dedicated People Experience Partner: one person accountable for your growth, not your allocation. They know where you want to go, and they help you get there.

You keep learning as technology moves (AI included). Your impact is seen and recognised. Pay and expectations are talked about openly. And you work remote-first, with hubs in Lisbon and Porto for when you want people around.

Grow with clarity. Be treated with respect. Build things that matter.

Apply — if your profile is a match for this role, you will hear from our Talent team within 48 hours. If it is not the right match this time, we will reach out as soon as we find a role that fits you better.

We connect IT professionals with projects that match their skills, professional experience, and goals, then we offer a career progression program, delivered by in-house specialists - our People Experience Partners - to guide them through our journey with us.

What we offer:

  • A project that matches your skills and ambitions, as well as your preferences for working policies and culture.
  • A competitive salary with awesome benefits and opportunities to leverage your knowledge and network to earn additional income.
  • An empowering and respectful work culture enriched with social and learning events.
  • A People Experience Partner specially assigned to you - your go-to career guide, responsible for supporting your growth, facilitating training, and ensuring your work-life balance at KWAN.
At KWAN, they make sure that I feel comfortable with the client I’m working for and that what I’m doing aligns with my career aspirations.
Luis Caldeira, DevOps @ KWAN
At KWAN, I’m given the space to be myself and do what I love. I have control over the projects I work on, as well as the direction of my career.
Pedro Fonseca, Front End Developer @ KWAN
I see my People Experience Partner as someone who is always available to provide me with motivation and constant feedback, which helps me be sure that I am in the right place.
Josimar dos Reis, Software Developer @ KWAN
I know that I’ve contributed to the growth of a company that truly values a “people first culture”, because my ideas, experiences, and individuality were always appreciated.
João Nascimento, Software Developer (KWAN Alumni)
My two years at KWAN were an incredible experience! From the start, I was welcomed into a warm and collaborative environment where I felt truly supported.
Laís Ortiz, Software Developer @ (KWAN Alumni)
Grab this opportunity, apply now!

What You Can Expect as a KWANer

Respect isn’t optional here

You’re trusted to deliver and supported to speak up.

Dedicated People Experience Partner

Someone accountable for your growth, not your allocation.

Continuous learning, built in

Learning that keeps pace with the systems you build.

Recognition that’s visible

Your impact doesn’t go unnoticed. Through our Rocket Points System, we constantly recognize your contributions.

A culture you can feel

From movie and quiz nights to dinners and our annual summer gathering, we don’t just work together - we build real connections.

Flexible spaces to work your way

Remote-first, with physical hubs when you want connection.

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